HIGHLIGHTS
- who: JUTIF from the Information Technology, Pradita University, Indonesia have published the paper: JUTIF Template, in the Journal: (JOURNAL)
- how: The results showed that the and variables simultaneously had a positive effect on the decisions of users by 1.3% and 98.7% with a 95% confidence level explained by other variables outside the study.
SUMMARY
Berdasarkan hasil uji asumsi klasik menunjukkan bahwa Digital Marketing dan Gaya Hidup berpengaruh positif dan signifikan terhadap variabel dependen terhadap keputusan pengguna E-Commerce di Shopee. Dengan menggunakan sistem analisis regresi berganda diperoleh hasil bahwa . . .
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