HIGHLIGHTS
- who: Jose Ribamar Siqueira from the Gordon Institute of Business Science, University of Pretoria, Johannesburg, South Africa have published the Article: Key drivers of brand trust in a Latin American airline: the impact of Colombiau2019s Avianca customer experience, in the Journal: (JOURNAL)
- what: Holding brand trust as a critical element of the creation of customer loyalty for service industries, the purpose of this research is to examine the drivers of brand trust in a Latin American airline. The authors propose that passenger engagement may satisfy Lemon and Verhoef`s criterion of a social, external, and . . .
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