HIGHLIGHTS
- What: The rapid growth of quick commerce in India is driven by a confluence of factors including evolving consumer behaviour towards convenience, technological advancements facilitating efficient operations, and innovative business practices that enhance market penetration.
- Who: Dell from the Commerce in Urban Areas of India have published the Article: International Journal for Multidisciplinary Research (IJFMR), in the Journal: (JOURNAL)
- How: Through an analysis of secondary data the study identifies the increasing penetration of smartphones and affordable internet as foundational enablers of this phenomenon. The research highlights innovative business models including dark stores and . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.