Leaders makes the project go: an inclusive framework of shared leadership

HIGHLIGHTS

  • who: MAM from the School of Management (AUSOM), Air University, IslamabadPakistan have published the research: LEADERS MAKES THE PROJECT GO: AN INCLUSIVE FRAMEWORK OF SHARED LEADERSHIP, in the Journal: (JOURNAL)
  • what: With reference to internal marketing, Berry describes the approach to consist of viewing team members as internal customers and considering their work as internal products that fulfill organizational objectives and meet employee needs. The aims of the internal marketing strategy are to improve corporate culture, forge a competitive advantage, increase market share, build the company`s brand, and effectively complete the project. Owing to . . .

     

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