HIGHLIGHTS
- who: Kloos from the of argumentation)He elaborated on the notion of a u2018universal audience` as u2018a whole of enlightened and rational individuals who offer themselves to the game of argumentation` (or the potential whole of all those who develop argumentative skills). This leads to the differentiation between u2018persuading` and u2018convincing`. The first notion is connected to the idea of u2018efficacy` of argumentation (or inducing the adherence of a limited audience), whereas the second is connected with the idea of u2018validity` (or reaching the approval of the universal audience about the accuracy of the logical arrangement of . . .
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