HIGHLIGHTS
- What: Based on Leech`s theory of politeness this study analyzes the five main maxims of wisdom generosity praise humility and agreement to identify the politeness strategies used in YouTube content. Through a qualitative approach with a look and note method the results of the study show that the application of language politeness not only increases the effectiveness of communication but also creates a positive environment and supports constructive audience engagement. This research provides important insights into the role of language etiquette in digital communication, which is increasingly relevant in an era of broad and open social . . .
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