Literature review of catering industry marketing strategy in china

HIGHLIGHTS

• who: Feng Jing and Tan Linruyuan from the China University China have published the Article: Literature Review of Catering Industry Marketing Strategy in China, in the Journal: (JOURNAL) of February/11,/2020
• what: Finding the gaps in the literature when formulating research objectives.
• future: Loyal customers are a company`s most valuable asset because these customers not only offer insightful advice and criticism but are also more likely to make additional purchases in the near and distant future.

SUMMARY

In the current economic situation, running a restaurant chain is . . .

 



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