Madeira embroidery: a failed collective brand (1935-59)

HIGHLIGHTS

• who: Business History et al. from the Department of Management and Economy and Research Center for Applied Economics of the, University of, Funchal, Island, Portugal have published the paper: Madeira embroidery: A failed collective brand (1935-59), in the Journal: (JOURNAL) of 20/07/1935
• what: In spite of this, the paper analyses the motives for introducing a collective brand based on the concept of a Protected Denomination of Origin (PDO) . The former approach targets an outside threat such as contra-faction, whereas the latter is aimed at inhibiting fraud and the freeriding behaviour that . . .
  

   

  

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