Managerial practices and (post) pandemic consumption of private labels: online and offline retail perspective in a portuguese context

HIGHLIGHTS

  • who: Juliana Pires Pinto et al. from the University of Aveiro, Aveiro, Portugal Faculty of Economics, Niccolò Cusano University, Rome, Italy have published the paper: Managerial Practices and (Post) Pandemic Consumption of Private Labels: Online and Offline Retail Perspective in a Portuguese Context, in the Journal: Sustainability 2022, 14, 10813. of 13/06/2022
  • what: Regarding the COVID-19 pandemic the study reveals that some consumers changed their purchasing patterns choosing to buy more private-label products at this stage. The authors seek to deepen the knowledge about private brands and the surrounding factors capable . . .

     

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