Managing uncertainty: company’s adaptive capabilities during covid –

HIGHLIGHTS

SUMMARY

    Firms that are able to learn from customers and competitors, constantly question routines, and quickly adapt their business practices by translating the learned into action, are more likely to minimize core rigidities, uncertainty, and risk, and create superior value and performance through constantly evolving capabilities and strategies, Many researchers suggest that the literature on organizational learning still lacks some relevant insights and a more precise examination of the organizational learning capabilities as building blocks of dynamic capabilities` formation,, The study aims to identify the processes of learning triggered by the Covid-19 pandemic and . . .

     

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