HIGHLIGHTS
- who: WWW.CIKD.CA, and George Kankam, Jnr. from the Department of Marketing and Entrepreneurship, University of Education, Winneba, Ghana have published the research work: Marketing and Branding Research 9(2022) 1-17, in the Journal: (JOURNAL) of 21/04/2022
- what: The gap this study seeks to uncover is how the pandemic has affected the FMCG industry being the engine of Ghana's economy in terms of consumer goods. Mugarura revealed that studies during the pandemic tend to focus on health issues and their impact on the business industry, but no research is yet . . .
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