Marketing and logistics – two sides of customer/consumer satisfaction

HIGHLIGHTS

SUMMARY

    At the same time, the distribution_channels of wholesale intermediaries are subject to constant competition between manufacturers of finished products. The emphasis in this approach is on the regulation of finished products in the distribution_channels of trading partners. At the same time, decisions on the choice of "place" always precede decisions on the choice of the distribution_channel structure. Comparable characteristics marketing and logistics Marketing Logistics Objects of research Markets and conjuncture of the specific goods and services. In modern conditions, the main focus of the efforts of managers and specialists of commercial enterprises should be . . .

     

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