HIGHLIGHTS
- who: Hasee from the Quanzhou , High School, Quanzhou, China have published the paper: Marketing Strategy Analysis on Chinau2019s Fast Food Industry: Case from KFC, in the Journal: (JOURNAL)
- what: The aim of this study has two dimensions.
SUMMARY
The background of this study is the combination of digital marketing and KFC marketing strategy. In this paper, the specific issues are in the context of digital KFC involved in several marketing strategies: advertising marketing, brand marketing, price strategy, localization strategy, and so on. Advertising and brand marketing strategies: attract more consumers and . . .
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