Materialistic consumers who need to signal their status: examination of antecedents and consequences of consumers’ luxury brands engagement on social media

HIGHLIGHTS

• who: . Introdution et al. from the Department of Strategic Communication, Bob Schieffer College of Communication, Texas Christian University, United States have published the article: Materialistic Consumers Who Need To Signal Their Status: Examination of Antecedents and Consequences of Consumersu2019 Luxury Brands Engagement on Social Media, in the Journal: (JOURNAL)
• what: The aim of this research is to understand the key drivers and outcomes of consumer brand (CBE) with luxury Specifically this study aims to examine the mediating effect of CBE between antecedents (materialism need for status signaling) and brand outcomes (brand attitude and brand usage . . .
  

   

  

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