HIGHLIGHTS
- who: Edulib_UPI from the influence of source credibility on Communication effectivenessPublic Opinion Quarterly, , . Hovland, C. I [, ]. Janis, I. K. and Kelley, H. H., . Communication and Persuasion. New Haven, CT: Yale University. Hovland, C.I., Janis, I.L. and Kelley, H.H. (1953): Communication and persuasion: Psychological studies of opinion change. New Have, CT: Yale University Press. Khadis, Antar Venus., . Manajemen Kampanye have published the paper: MATSER - Copy.cdr, in the Journal: (JOURNAL)
SUMMARY
Tidak benar, anggapan sementara penulis retorika bahwa kebaikan personal yang diungkapkan pembicara tidak terpengaruh apa-apa pada kekuatan persuasinya, sebaliknya . . .
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