HIGHLIGHTS
- who: Region brand and colleagues from the Department of International Marketing, Warsaw School of Economics, Warsaw, Poland have published the research: Mazovia brand awareness among corporate customers: implications for local authorities, in the Journal: (JOURNAL)
- what: The aim of the study was to determine the brand`s by measuring the awareness of the regional elements associations and the perception of the region`s promotional activity in the customers` group. The survey showed a high number of associations with the of but the level of recognition was low. This study seeks to discover region brand strength . . .
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