HIGHLIGHTS
- What: Since anime is made for fans, selling it is never the primary goal of investing in it.
- Who: Xijun, Wu and Seventh, from the University of California San Diego, La Jolla, California, USA have published the article: Media Mix and Its Effects: Case of Yugioh, in the : Proceedings of the 5th International Conference on Education Innovation and Philosophical Inquiries
- Future: Future research will combine more cases and marketing data for deeper analysis.
SUMMARY
New concerns concerning the function of media in education, development, and cultural engagement have been . . .
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