HIGHLIGHTS
- who: user from the MCSER Publishing, Rome-Italy Professor, Graduate School of Management, Multimedia University, Selangor, Malaysia have published the Article: Mediterranean Journal of Social Sciences, in the Journal: (JOURNAL)
- what: The study is quantitative in nature using a survey method on consumer samples on which they were asked to evaluate food products sold under four different Malaysian brand names whereby each brand name is representing four different languages (i.e. Bahasa Malaysia Mandarin Tamil and English) that are used for communication within the major ethnic groups in the country. The main reason for the . . .
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