Messages that increase women s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts

HIGHLIGHTS

  • who: from the The research was approved by the Edith Cowan University Human Research Ethics CommitteeApproval to conduct the research with pregnant women was also received by the Government of Western Australia, Department of Health, Women and Newborns Health Service Ethics Committee have published the paper: Messages that increase women s intentions to abstain from alcohol during pregnancy: results from quantitative testing of advertising concepts, in the Journal: (JOURNAL)
  • what: This research evaluated three different advertising concepts addressing alcohol and pregnancy: a threat appeal a positive appeal promoting a self-efficacy message and a concept . . .

     

    Logo ScioWire Beta black

    If you want to have access to all the content you need to log in!

    Thanks :)

    If you don't have an account, you can create one here.

     

Scroll to Top

Add A Knowledge Base Question !

+ = Verify Human or Spambot ?