HIGHLIGHTS
- who: Coffee shop and collaborators from the Department of Agroindustrial Technology, Faculty of Agricultural Technology, Universitas Gadjah Mada, JlFlora No1, Bulaksumur, Yogyakarta, Indonesia have published the research work: Millennials` Consumer Behavior in the Coffee Agroindustry: The Effect of Consumer Attitudes on Purchasing Decisions, in the Journal: (JOURNAL)
- what: The study focuses on how consumers` motivation, perception, and lifestyle affect their purchasing decision in coffee shops. The approach used to analyze the motivation and lifestyle 57 People can only visit coffee shops with middle to upper income Part 1: Socio-demographics The descriptive analysis was carried . . .
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