HIGHLIGHTS
- who: Reviewer from the in University Students, Faculty of Economics and have published the Article: (MINISTAL) Business Management Study Program, in the Journal: (JOURNAL)
- how: The results showed that brand image and product quality had a significant positive effect on purchasing decisions.
SUMMARY
ABSTRAK Kata Kunci: Citra Merek, Keputusan Pembelian, Smartphone Vivo Penelitian ini bertujuan untuk mengetahui dan menganalisis seberapa besar peran citra merek terhadap keputusan pembelian produk smartphone Vivo. Sampel yang digunakan sebagai responden adalah mahasiswa Universitas Pamulang Fakultas Ekonomi dan Bisnis Program Studi Manajemen yang pernah membeli smartphone merek . . .
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