Modelling the relationships of service recovery satisfaction, destination image and post-trip behaviour intention

HIGHLIGHTS

  • who: Destination Image and collaborators from the service recovery, intentions, Malaysia have published the research: Modelling the Relationships of Service Recovery Satisfaction, Destination Image and Post-Trip Behaviour Intention, in the Journal: (JOURNAL)
  • what: Four hypotheses were formulated and tested using structural equation modelling on survey data collected from 168 international tourists visiting Malaysia. The study reveals that international travellers experienced a to Malaysia as one which can be truly adventurous as it not only offers the opportunity to have a glimpse at wildlife in their natural habitat the country is also blessed with many . . .

     

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