HIGHLIGHTS
SUMMARY
To date, however, the vast majority of historical studies into lifestyle marketing (such as those cited above) have focused on a British or the authors context, thereby providing a one-dimensional and Anglocentric understanding of the topic that risks overstating the novelty of certain practices. To 1940 have been chosen as the years under study because they cover the period when Stomatol significantly ramped up its marketing campaigns (before decreasing following the outbreak of Second World War) and when cultural nationalism gradually became consolidated in Swedish society following the Social Democrats` 1932 election victory . . .
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