Mother’s milk messaging™: trial evaluation of app and texting for breastfeeding support

HIGHLIGHTS

SUMMARY

    In the clinical experience providing breastfeeding support, the authors spend significant time debunking myths that have resulted from searching online for breastfeeding questions. While the evidence for the quality of apps to positively impact healthy behavior is growing, there is limited evidence on the effectiveness of technology-based interventions to increase breastfeeding. Recent reports demonstrate the potential for using text messaging to increase exclusive breastfeeding, but rigorous reviews underscore the need for more well-designed scientific trials to demonstrate the benefit of using technology to promote breastfeeding. Mobile applications are becoming more popular for . . .

     

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