HIGHLIGHTS
- who: Windows User from the Department of Management, School of Economic and Business Universitas Klabat have published the research work: (MUDIMA) Homepage: https://journal.formosapublisher.org/index.php/mudima, in the Journal: (JOURNAL)
- what: Regarding BEKRAF data of the creative economy that has not been spread evenly and supported by the number of Indonesians aged 15-24 years as the target consumers of local brand t-shirts, this study aims to determine the determinants generation Z purchase decision for local brand Tshirts.
- future: This study is only limited to students as a generation . . .
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