HIGHLIGHTS
- who: Platforms, and Xinran, Ma from the College of Foreign Languages and Cultures, Sichuan University, Chengdu, China have published the article: Multiple Masculinities in Beauty Market, in the Journal: (JOURNAL) of October/27,/2019
- what: The research aims to analyze how male beauty influencers conduct their gender performances on the live-streaming platform and construct multiple masculinities. The study will be conducted on Chinese mainstream social media especially on Taobao, which can be considered as a representative platform for male live-streamers to perform their gender identities and masculinities.
- how: The research is . . .
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