HIGHLIGHTS
- What: The article provides a comprehensive analysis of the operation mode of Chinese music festivals, which is of some significance to the study of industrial economy . This research status in China is It is said that there are relatively few textbooks introduced, including compiled related books. The core of the brand is the focus of the professional chain model outdoor music festival brand, but also the core of its brand identity and promotion. Organizers usually recruit a large number of volunteers to assist in most of the execution of music festivals, mainly for the following reasons.
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