HIGHLIGHTS
- who: Pei Sun from the Alliance Business School, University State University, Tempe, USA have published the paper: Navigating cross-border institutional complexity: A review and assessment of multinational nonmarket strategy research, in the Journal: (JOURNAL)
- what: The authors seek to contribute insights to IB scholars who are interested in how MNEs combine market and nonmarket strategies to create and sustain competitive advantages globally. While recognizing the importance of this research, the authors instead focus on studies that examine MNEs' direct engagement with - and actions focused toward - sociopolitical stakeholders at the individual and organizational levels . The . . .
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