New corporate social responsibility brand evaluation in a developing country: uzbekistan

HIGHLIGHTS

• who: Zamira Ataniyazova from the School of Business and Economics, Westminster International University have published the paper: New corporate social responsibility brand evaluation in a developing country: Uzbekistan, in the Journal: (JOURNAL)
• what: As (CSR) in developing countries is a relatively with little empirical research this research examined the impact that brands with CSR initiatives have on consumers' purchase intentions. The authors propose that this new opportunity be labelled as Yellow Brand. This research addresses this gap and aims to increase CSR knowledge in developing countries (e_g, Uzbekistan), evaluate a novel approach of integrating CSR . . .
  

   

  

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