HIGHLIGHTS
- who: Daniel S. Mason from the University of Windsor, Canada have published the research work: New Media, Digitalization, and the Evolution of the Professional Sport Industry, in the Journal: (JOURNAL) of Oct/19,/2021
- what: The authors develop an alternative cross-media ecosystem model of sport based on recent communication studies and uncover four major implications that the sport industry might face due to the transformation of its external environment into a cross-media ecosystem characterized by the synergistic effect of traditional mass media and myriad emerging digital technologies.
SUMMARY
The . . .
If you want to have access to all the content you need to log in!
Thanks :)
If you don't have an account, you can create one here.