HIGHLIGHTS
- What: Rather than replicating existing models, it is imperative that distinct socio-cultural forms are firmly anchored in their intrinsic cultural characteristics and open to the influence of other social forms[5].
- Who: Modern Management Science Engineering et al. from the sagenda setting, new media, communication, Kazakhstan, China¹ Department of Journalism, Al-Farabi Kazakh National University, Almaty, Kazakhstan have published the research: International Conference on Educational Information Technology,, in the Journal: (JOURNAL)
- Future: This comparison offers scholars in both countries a reference point and an opportunity to draw inspiration for future research.

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