HIGHLIGHTS
- who: Jon Mikel Zabala-Iturriagagoitia from the Centre for, Research and Competence in the Learning Economy (CIRCLE), Lund University, POBox, SE-22100, Lund have published the paper: New Product Development in Traditional Industries: Decision-Making Revised, in the Journal: (JOURNAL)
- what: Therewith the authors aim to link the theoretical and empirical fields in the context of new product development and product This is one of the goals of this paper, studying the decision-making processes of innovative firms in their NPD processes. While rigorous at a bibliographical level, this work has not been empirically verified . . .
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