Non-muslim consumer’s intention to purchase halal products in malaysia: proposed framework

HIGHLIGHTS

• What: This study explores the factors influencing consumers` intentions to amidst a diverse demographic landscape. The study aims to bridge the knowledge gap regarding practices among non-Muslims fostering greater acceptance and promoting ethical consumption. Figure 1 shows the hypotheses created for this study, which are based on the research questions and objectives. This study proposes the following hypothesis H1: There is a positive relationship between halal awareness with non-Muslim consumer intention to purchase halal products Relationship between Halal Certification with non-Muslim Consumer Intention to Purchase Halal Products Halal certification indicates products and services meet . . .
  

   

  

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