HIGHLIGHTS
- who: Naomi Gotow from the Interaction Research Institute have published the research: Nostalgia evocation through seasonality-conscious purchasing behavior revealed by online survey using vegetable names, in the Journal: Nutrition
- what: In this study, 10 alternatives (quantity, price, nutrition, taste, versatility, origin, cookability, availability, seasonality, and color) were evaluated as potential KBFs at the time of vegetable purchase. The authors focused on nostalgia and autobiographical memories evoked by vegetables as ingredients rather than as a part of dish. The findings of this study suggest that seasonality-conscious purchasing behavior evokes nostalgia, but were obtained from . . .
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