HIGHLIGHTS
- who: J. Mtts from the Universidade have published the article: O sonho acabou? Um estudo da teoria do prazer do consumidor em reclamações contra agências de viagens, in the Journal: (JOURNAL)
- what: Based on theory of customer delight, the Article examines the effect of problem-solving and interpersonal interactions on the tourist's pleasure in complaints.
- how: A mixed method is used in this study.
SUMMARY
The human element is a key factor in the formation of RBTUR, São Paulo, 15, 2109, 2021. pleasurable experiences during . . .
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