HIGHLIGHTS
- who: Carolina Castaldi from the Department of Human Geography and Spatial Planning, Utrecht University, Princetonlaan, a, Utrecht , have published the article: Off the mark? What we (should) know about the bright and dark sides of corporate trademark practices, in the Journal: (JOURNAL)
- what: Research in this direction has a strong policy relevance too, as competition authorities increasingly struggle with more and more sophisticated corporate strategies to increase market power, also including the deployment of savvy trademark strategies.
- how: The discussion in this paper showed that trademarks bring clear benefits to companies use of . . .
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