HIGHLIGHTS
- who: OikonomiaJurnal Manajemen et al. from the (UNIVERSITY) have published the article: Oikonomia:Jurnal, in the Journal: (JOURNAL)
- what: The aim of this study was to analyze the effect of brand image product quality and promotion on purchasing decisions of projectors.
- how: The results showed that the variable of brand image product quality and the promotion of positive and significant influence on purchasing decisions.
SUMMARY
Dewi dan Elwisam Pengaruh Citra Merk, Kualitas Produk dan… sendiri, diantaranya mengenai citra merek, promosi, dan kualitas produk. Banyak faktor yang mempengaruhi perilaku konsumen . . .
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