HIGHLIGHTS
- who: Hilya Ramadhania Siyauqi Maudah from the Commerce Administration Department, Politeknik Negeri Bandung, Indonesia have published the research: on gen Y male consciousness, in the Journal: (JOURNAL)
- what: The findings of this study show that selfidentity social media influence and mass media influence have a significant impact on consciousness. As a result, this research provides retailers with valuable insight into the main factors influencing fashion awareness among male consumers. This study proposes the following hypothesis: H1: Self-identity has a positive effect on fashion awareness. Based on these provisions, it was stated that the sample . . .
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