On-the-pack voluntary well-being messaging for milks targeting chinese older adults: a content analysis

HIGHLIGHTS

SUMMARY

    Mintel`s global new product database (GNPD) recorded nearly one in every three (100 out of 344) food products targeting older adults launched globally as being a liquid and powdered milk targeting older adults in mainland China (hereafter China) in the past five years (i.e., 2016-2020). In this study, collectively, there were 769 verifiable nutrition claims made by the 207 milk products targeting COA, and only three claims (i.e., one "reduced fat" and two "contains dietary fibre") from three products failed to comply with GB 28050-2011. Based on 207 milk . . .

     

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