HIGHLIGHTS
- who: Susan (Sixue) Jia and Banggang Wu from the Business School, Sichuan University, Chengdu, China have published the Article: One Good Turn Deserves Another: Antecedents of Online Karaoke Paid Gift-Sending from Social Exchange Perspectives, in the Journal: (JOURNAL) of 30/Nov/2019
- what: This study has successfully uncovered the motivation of paid gift-sending in an online karaoke context from a social exchange perspective using social exchange theory. Based on the empirical findings, this study provides managerial advice to enhance the user-follower structure, consolidate users' sense of belonging, strengthen both customer satisfaction and . . .
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