One nudge can be enough:reducing cigarette buttlittering in public areas

HIGHLIGHTS

• What: The aim of this paper is to investigate how public administration can reduce littering in public areas. littering is a problem for every local government unit; however policy solutions are either very difficult to implement or expensive. In collaboration with local public administration two field quasi-experiments were conducted to explore the effectiveness of low-complexity behavioural measures to tackle littering in heterogeneous public spaces. The authors report two field quasi-experiments that aim at potential drivers for littering using gamification, salience, and priming. The authors explore three specific behavioral insights with low interaction complexity: gamification . . .
  

   

  

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