Online grocery shopping intentions: a comparative study between gen millenials and gen z in indonesia

HIGHLIGHTS

• What: The study used a two-step approach to data_analysis, where confirmatory factor analysis (CFA) is performed to ensure the quality of data and proposed constructs, and PLS-SEM is used to test the causal relationships between constructs. This study has several limitations, leaving several potential areas for future research.
• Who: COMPUTER from the This study has several limitations, leaving several potential areas for future researchFirst, this research was conducted over a limited period, while future research could be conducted over a longer period. Second, this study only focuses on the Gen Millenials and Gen . . .
  

   

  

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