Online sport event consumers: attitude, e-quality and e-satisfaction

HIGHLIGHTS

  • who: Given-Name Surname from the Universidad Católica de la Santísima Concepción, Administration Department, Concepción, Chile have published the article: Online Sport Event Consumers: Attitude, E-Quality and E-Satisfaction, in the Journal: (JOURNAL)
  • what: The aim of this study was to examine key variables that affect the behavior of online sport event consumers. The aim of this paper is to answer the following questions: how do quality and satisfaction mediate in consumer attitude toward a website? To test the model, the authors propose the following hypotheses. In this article the . . .

     

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