Online store aesthetics impact efficacy of product recommendations and highlighting

HIGHLIGHTS

  • who: Piotr Sulikowski et al. from the Department of Information Systems Engineering, Faculty of Information Technology and Computer Science, West Pomeranian University of Technology, ulZolnierska, Szczecin, Poland have published the research work: Online Store Aesthetics Impact Efficacy of Product Recommendations and Highlighting, in the Journal: Sensors 2022, 22, x FOR PEER REVIEW 12 of 17 Figure 7. Aggregated heatmap of all participants for the first category (hoodies or skirts) in the un- of /2022/
  • what: The most important element from the user`s perspective is the product itself , which is why the authors focus on . . .

     

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