HIGHLIGHTS
- who: Dan Wu and Xinxin Lu from the School of Management, Zhejiang University of Technology, Hangzhou, China have published the research work: Optimal Return Policy of Competitive Retailersu2019 Pre-Sale Products Based on Strategic Consumer Behavior, in the Journal: Sustainability 2023, 1341 of /2023/
- what: The study shows that when both retailers have low capacity there is no stage. The authors explore the choice of return strategy in a retailer`s two-stage sales model in a competitive market where strategic consumers exist. On the basis of the impact of pre-sales on future demand . . .
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