HIGHLIGHTS
- What: This paper investigates how Marie-Laure Ryan`s interactive narrative framework is used to optimize technology in Through an indepth examination of four interaction modes internalexploratory internal-ontological external-exploratory and external-ontological this study evaluates the contribution this framework can make toward strengthening the coherence of narratives and deepening visitor engagement in mapping-based exhibitions. This research investigates projection mapping in cultural heritage tourism.
- Who: Chin Hoe from the Faculty of Creative Arts, University of Malaya (UM), Kuala Lumpur, Malaysia have published the Article: Malaysian Journal of Social Sciences and Humanities (MJSSH) (e . . .
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