Original contents, celebrities and proximity. how netflix spain used instagram to bring its catalogue to young people during the pandemics

HIGHLIGHTS

  • who: Erika Fernu00e1ndez-Gu00f3mez from the (UNIVERSITY) have published the paper: Original Contents, Celebrities and Proximity. How Netflix Spain used Instagram to Bring its Catalogue to Young People during the Pandemics, in the Journal: (JOURNAL) of 16/03/2020
  • what: Penner and amp; Straubhaar, 2020).

SUMMARY

    Instagram has become a valuable tool in the communication strategies of television_channels, both traditional broadcasters and over-the-top (OTT) services such as Netflix (Martín-Quevedo et_al, 2021). Élite has become the world`s most binge-watched series, that is, watching an entire series . . .

     

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