HIGHLIGHTS
- who: DPPM from the (UNIVERSITY) have published the paper: PADA MARKETPLACE: PENGARUH PERSONALITY PRICE DISCOUNT, in the Journal: (JOURNAL)
- what: The authors examine personality price discounts and social on impulse buying.
SUMMARY
Faktor eksternal seperti situs web, produk, dan faktor situasional, sementara faktor internal seperti pendekatan psikologis (Ling and amp; Yazdanifard 2015). Menurut Vazifehdoost et_al, memaparkan bahwa karakteristik kepribadian individu bisa berkontribusi terhadap perilaku pembelian impulsif. Uraian ini dikuatkan dengan hasil penelitian dari (Turkyilmaz et_al,; Husnain et_al,; Miaoi et_al, menyatakan personality berpengaruh signifikan terhadap pembelian impulsif. Chen et_al, memaparkan, price discount . . .
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