HIGHLIGHTS
- who: Jan Pleu0161ingr from the University of Salzburg (SMBS), Austria have published the article: Paper Title, in the Journal: (JOURNAL)
- what: The article proposes a BMI framework which illustrates how companies and their customers go through a three-phase process in an agile way: value proposition definition, value provision design, and value-in use delivery (Sju00f6din et_al 2020). The aim of firm`s BMs is to exploit business opportunities and create value for the involved parties e_g fulfilling customer`s need (Zott and Amit 2010).
- future: How companies involve customers from the beginning . . .
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