HIGHLIGHTS
- who: Sinead Duane et al. from the Department of Marketing, National University of Ireland Galway, Galway and University of Ulster, Coleraine, UK have published the article: Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change, in the Journal: (JOURNAL)
- what: Similar to the SDGs, social marketing as a discipline places social good as the primary objective guiding all behavioural, societal and systemic change activities. This holistic or systems-based change approach has the potential to understand the interdependency and interconnectedness between the issues the authors seek to address . . .
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